Orange County Singer KC came to me with a dilemma. He has several albums worth of music he wants to publish, but lacks the capital to get his music off the ground. So he asked me to help him find a way to earn the money online. My suggestion was to offer personalized songs for Internet users.
Before long, You Write It I Sing It was live and KC began to get requests for custom music, lyrics and entire songs via his new website: www.youwriteitisingit.com. Visit KC’s site to download samples of his music, see a photo of the singer, and get information about his service.
My next step was to do the SEO work. Well, I used a CMS on this project (Content Management System), so right from the beginning I knew this wouldn’t be organic SEO. So if it’s not organic, how can I market it? Easy: Link Development.
So I pulled out my best practices list (also found in my eBook) and did everything I could to his one page of content, including modifying the meta tags and description. Then I measured the keyword density to make sure I had three keywords for every hundred words of text. Not too much else I could with the CMS at that point.
So it was time to start developing links, and what better way than to post this article at SteveWiideman.com and include a link at the top to KC’s new site. I’ve added my blog to nearly every site on my Blog List, so I expect that by June, KC will be extremely pleased with his ranking, when you search for “personalized songs”.
Do you need SEO help? Start by reading my book, The Four Layers of the SEO Model: How to Rank Higher in the Search Engines. If you or your webmaster still need support, give me a call and we’ll schedule a consultation to discuss your site. I’m here to help - it’s what I do.
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