It’s a no-brainer, that if you’re a local business you should be using an SEM firm that specializes in the placement of your website inside Local Search Engines, such as Google Maps, Yahoo! Local, and MSN Live Maps. RelevantAds has always done a great job in this arena.
But how about for the businesses who like to do everything themselves? You know, the hands-on approach. I found a great search engine optimization and marketing website dedicated to writing and publishing of online marketing strategies for doctors and dentists that I thought I’d share with these hands-on people.
It’s The SEM Firm, and on their website you’ll find several simple How To Guides for optimizing medical-related websites. In a recent article on their website, I found a great run through of how to optimize a Pay-Per-Click Advertising (PPC) strategy using geo-targeting and a few other tips that can help improve search-engine generated traffic.
I’m also big on conversion and found a fascinating post on how to improve conversions (calls, emails, purchases, etc) at TheSEMFirm.com. So many small businesses get caught up in getting the traffic to their site, only to have the users who get there bounce back to Google.
If you are interested in reading, learning and applying free online marketing articles for doctors and dentists, give the SEM Firm a look. You have nothing to lose and only ranking results to gain.
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