Ever heard the term “Over-SEO’ed”? It’s what happens to some of us who believe we have to over-saturate our websites with nomenclatures, ALT’s, keywords and global sitemaps. It’s so easy to get carried away. These days, too many SEO’s are fighting a losing battle and coming to me for advice. So I use the Disney example to help ground them back to the big picture.
I’ve always been a huge fan of Disney. Not just because their caliber of professionalism is indescribable (just try to come with a word), but because their content is always so addictive and entertaining. In SEM terms: Sticky & Interactive.
For example, Disney websites require little to no SEO work because the fan base is doing most of the link development for them. Everyone who loves Disney enjoys bragging about the newest Disney attraction or event, such as the great Disney photos you’ll see at DisneyParks.com for a limited time.
My wife and never thought we’d ever trade in our Sunterra membership for a membership with " target="_blank" onclick="">Disney Vacation Club Rentals, but thanks to their branding and extremely luring website (not to mention having a lot more destinations than we had thought), we’re all about getting a “DVC” membership now.
Think about how Stumbled Upon works. People “voting” and “sharing” websites they like with the click of a button. Now imagine a customer base (or in Disney’s case, Guests) of over a million people all putting up links on their family websites sharing info about your company. Must be nice.
The example is an over-emphasis of the value of good content. Add in some " target="_blank" onclick="">affordable Disney vacations and I’m hooked. So you see, you really don’t need to over-SEO a website if your visitors like what you’re putting up; thanks to social bookmarking and several thousand new personal websites & blogs going up every day, your visitors will do the SEO work for you.
The Lesson: CONTENT IS KING.
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