Steve Wiideman's SEO Expert Blog

Google Turns the Lights Out and Goes Black

March 29th, 2008 · No Comments

On Friday March 28th, 2008 (PST), the homepage of the largest search engine in existance, Google.com goes black stating: We’ve turned the lights out. Now it’s your turn - Earth Hour.

Every now and then the leadership at Google will do something different to the logo in celebration or recognition of a person or an event. On April Fools Day, they even teased us with free wi-fi via a cable that hooks up via the toilet.

Earth Hour, as it’s called by the Climate Savers Computing Initiative is the first event (to my knowledge at least) that empowered the folks at Google to swap the traditional white background with black.

According to Google, “We believe in doing our part to help combat climate change, and found the Earth Hour initiative to be a timely, important event. Further, we think the “lights out” idea’s individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it.”

In their apparent commitment to energy conservation, they are asking Google users to “turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone.” This event is to take place on Saturday, March 29, 2008 as part of an event labeled “Earth Hour”.

I like to unplug Saturday nights, so I’ll most-likey be in, but more out of habit than conservation.

Google Earth Hour - Google Goes Black

Click here to see a screenshot of the Earth Hour info.

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