Visionary View’s new search marketing company, Elaborate SEM, received a PR4 in the lastest Google Toolbar PageRank update. Elaborate SEM offers search engine marketing services, so it’s no wonder that the company acheived such a high PageRank in such a short period of time.
Here’s how they did it:
- Start with great, search engine-friendly content
- Do a press release with a service like PRWeb and PRNewswire (include keyword-rich backlinks)
- Get a stellar Link Builder to compell a few hundred webmasters to link to the website
- Network, network, network. Think LargestMixer.com, workshops, and free Meetup.com groups
Search engine optimization (SEO) all comes down to two very important principles: Great Content (SEO/CTR) and Popularity (links/traffic/visibility)
Watch for us to get a PageRank 5 by the next refresh of the Google Toolbar. Aging is an important criteria mixed into the popularity algorithm used by the toolbar, so I expect it will take us at least a couple of years to get to a PR7, we’ll see.
If you haven’t seen the video on USA Today’s recent interview with Matt Cutts, here’s the link:
http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm
Happy Searching!
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