Many websites are being built today using a popular content management system (CMS) called Wordpress, including this blog. Upgrading is simple so long as you have an FTP program (such as the free one you can get at http://www.coreftp.com) and assuming know the access credentials to move files your website.
Here are the Steps to Upgrade [...]

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A/B Testing is what we SEO Experts do contstantly. Sometimes these tests result in the discovery of great data, which helps us improve how we help customers rank better in Google. I recently ran a test using one of my blog tests to see how CTR influences search engine ranking and the results were outright [...]

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Our friends at Business.com recently announced an exciting contest that allows for business owners to share their solution to tough business-related senarios. The winner of this contest can win up to $10k just for sharing their experience with Business.com.
According to the website, here’s how the contest works:
Eligible participants visit http://whatworks.business.com and submit a brief description [...]

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Getting Keyword Estimates is easy (once you’ve chosen your keywords). All you need to do is enter your list into the Google Traffic Estimator Tool, leave daily budget empty and put max CPC at $99.
The results will show you how many clicks you could expect to receive and what the cost of those clicks would [...]

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Our pals at TechCrunch.com shared the recent search engine market share data from ComScore that raised an eyebrow to most search marketers.
According to the results, we are witnessing the return of Ask.com (sorry, Jeeves is still drinking booze on a street corner somewhere). Ask.com is not only up .6 percent in market share (owning 5.4 [...]

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For those of us who have been using Pay-Per-Click Advertising as a medium for years, seeing the words Content Match in an email is like seeing "Win an iPod" in the subject line of some junk email. So it was no surprise to me when I read the email from Yahoo! today claiming that their [...]

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It’s my favorite time of year again, when MarketingSherpa.com puts out their annual Benchmark Guides. The latest one is the 2008 Email BenchMark Guide, packed full of case studies and best practices used by several of the most respected SME’s in email marketing.
If you sent an email blast before to a trusted opt-in list, you’ll [...]

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If you haven’t been to Google today, you’re going to love this:
http://www.google.com/search2001.html
As a part of their 10th Anniversary Celebration, they pulled out the index from 2001. I always talk about how Amazon came out from being upside down in the early 2000’s by rewriting their URLs (that’s my theory anyway). Here’s proof of how Amazon [...]

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